Crafting Strategy That Tells Your Story

Thornell Strategy Group was born from experience—not theory.

Meet Jill Thornell - after years in corporate HR, sales, and customer service, she made the leap into entrepreneurship with Classy Cactus Farm, a business that started as a fun project with her son and unexpectedly blossomed into something much bigger. What began as a few succulent gift boxes turned into over 25,000 shipped orders, media features on ABC, NBC, and CBS, and a thriving community of plant lovers across Tennessee and beyond.

 

But it wasn’t luck—it was strategy.

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From building a brand story that people could connect with, to executing grassroots marketing campaigns and live event activations, she learned firsthand what works—and what doesn’t. Along the way, other business owners began asking for help: How do I get seen? How do I grow? How do I tell my story?

And that’s when she realized... it was time to create something new.

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Thornell Strategy Group was built to serve the doers, the dreamers, and the community builders—the ones who need a smart, honest, strategic partner in their corner. She take what she has learned through real-world results and help businesses refine their message, elevate their visibility, and find the story that sets them apart.

Whether it’s building a marketing plan, prepping for a media appearance, launching a new event, or just figuring out where to start—this is your place. And I’m here to help.

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Let’s grow your story—strategically.